The success of any marketing campaign depends on the ROI generated for the business. And one of the ways to improve ROI is by identifying what marketing strategies are effective and which areas need improvement. Likewise, a detailed audit helps you find the weaknesses of your content effort that hurt your ability to rank higher … Read more
Want to achieve better ROI from your SEO efforts? If so, then you need to eliminate low-quality content from the website and double down your efforts on high-performing pages. 💡 Here’s how: Conduct audits of your existing content inventory. In this guide, you’ll find the top content audit tools you should use in 2023 for … Read more
An effective content audit helps you assess the strengths and weaknesses of your content efforts. Most of all, it gives you a data-driven approach to finding pages to update, redirect, or delete to improve the overall SEO performance. Whether you’re a business owner, marketing freelancer, or SEO beginner, this guide will walk you through the … Read more
Publishing new content on the site is important to improve traffic and conversions or meet other business goals. But… If you’re not aware of how each page of your website is performing in terms of page traffic, organic rankings, and conversion, you’re not going to make a difference. Without analyzing the existing content’s performance, businesses … Read more