Archives: Glossary

A content refresh strategy is a planned and systematic approach to updating and improving existing content on a website or digital platform. Businesses can make use of this strategy to optimize their existing content and improve its relevance, accuracy, and overall performance. The process of a content refresh strategy typically involves analyzing existing content, identifying … Read more

Micro-conversions are smaller and less direct actions that a user takes on a website or landing page that do not necessarily lead to an immediate sale but are still valuable in moving the user down the sales funnel. These actions include signing up for a newsletter, filling out a contact form, downloading a free e-book, … Read more