Micro-conversions are smaller and less direct actions that a user takes on a website or landing page that do not necessarily lead to an immediate sale but are still valuable in moving the user down the sales funnel.
These actions include signing up for a newsletter, filling out a contact form, downloading a free e-book, watching a video, or engaging with social media content.
Micro-conversions help businesses to understand better how users are interacting with their content and to optimize their strategy accordingly. They serve as indicators of engagement, interest, and trust-building with potential customers.
By tracking micro-conversions, businesses can analyze user behavior patterns and make data-driven decisions about adjusting their content marketing approach to increase overall conversions.