SEO audit helps you identify existing site issues and opportunities to improve search rankings and organic traffic.
But how much does an SEO audit actually cost?
The honest answer is: it depends.
Because many factors influence the quality, process, and SEO audit report. And, without knowing the website, type of audit, etc., it’s tough to estimate a cost.
In this guide, we’ll try our best to share a realistic price range for SEO audits and key factors influencing the overall pricing.
What Are SEO Audit Services?
SEO professionals or agencies provide SEO audit services, including analyzing the website’s organic performance and identifying issues related to the content, technical health, and links.
An SEO audit aims to find on-page issues, technical site errors, content gap analysis, and even analyze competitors’ SEO strategies.
This gives you a data-driven picture of the challenges that are preventing your website from ranking higher for important keywords.
SEO audit service helps you in:
- Prioritizing site issues by category (content, technical, links)
- Identifying page-level issues such as title, description, content quality, thin content, and more
- Discovering competitor’s SEO strength
- Analyzing backlink profiles to rank for high-med competitive keywords
- Tracking organic performance (traffic, ranking position, DR, and number of keywords)
How Much Does An SEO Audit Cost?
In general, the price of an SEO audit starts from ₹10,000 for a website with 20–30 pages. The overall price can go up to ₹30,000 depending on the website type, number of pages, type of audit, and other factors.
For example, a personal blog with around 50 pages will take less time to analyze and prepare action items to improve organic performance.
On the other hand, auditing an eCommerce website with thousands of product and category pages will take more time, expertise, and resources to identify technical issues and analyze SEO performance.
Likewise, other factors like audit type, turnaround time, and expertise of the SEO professional will also affect the total pricing.
To help you understand what exactly influences SEO audit pricing, we’ve shared the key factors below.
👉 In the meantime, get a free quote for SEO audit services.
Factors That Affect SEO Audit Pricing
1. Website Type And Complexity
Every website demands a unique SEO and content strategy. This is why an SEO audit needs to be personalized to the website type and complexity to provide specific recommendations around website health.
Also, the CMS and backend of the website affect the complexity of a website. In general, the higher the complexity and number of pages of your website, the more it will cost to audit it.
Common types of websites are eCommerce, SaaS, content-heavy, news sites, etc.
An online store (eCom) website with thousands of pages and articles is more likely to have technical and on-page SEO issues as compared to a B2B website. In this case, the auditor must check every site page to review technical issues.
Likewise, a B2B or SaaS SEO audit will require analyzing the organic performance of existing pages and identifying what pages need to improve for traffic boost.
2. Type of Audit Requirement
One type of SEO audit will not fit all websites because there are various types of audits, such as:
- Technical SEO audit
- Backlink audit
Each audit requires different skill sets, resources, tools, and expertise. Therefore the audit type you choose for your website can affect the pricing. The right type of SEO audit will depend on the business goals and key KPIs.
This way, you can prioritize focusing on areas that will generate higher traffic, rankings, and sales.
For example, the cost of doing a content-focused SEO audit may start from ₹5,000 to ₹10,000 for a website under 50 pages.
3. Expertise And Experience
You may have seen SEO audits starting from ₹2,000 to ₹10,000. So, is it wise to choose the cheapest SEO audit offer?
The straightforward answer is No.
It is the expertise and industry experience of SEO professionals that stand out from the cheapest SEO audits with low-quality audit reports.
At Pazeviews, we have a team of SEO experts who’ve been in the SEO field for years and have worked on all kinds of websites like eCommerce, SaaS, etc.
This helps us create audit reports with clear action items so our clients can fix the issues that matter most to improve search rankings.
4. Tasks Implementation
Sometimes implementing tasks suggested in an SEO audit can be too technical for beginners. This is why many agencies may also offer you SEO tasks implementation, so you don’t have to deal with SEO’s backend and technical aspects.
If you opt for SEO implementation, the SEO audit pricing will increase. Therefore, decide whether you have the team or resources to implement tasks and prevent site issues yourself.
Tip: Only choose to implement all the changes on the site if you have an in-house technical or SEO team. Otherwise, errors in the URL structure, sitemap, metadata, and internal linking can significantly affect your current keyword positions and traffic.
5. Recurring Or One-time
Choosing a one-time SEO audit is less expensive, whereas recurring services will require several audits periodically to prevent site issues and find opportunities to improve SEO performance.
But keep in mind that an SEO audit is not a one-time task because page rankings, organic traffic, and even site issues are dynamic in nature.
You should do audits at least every three months to maximize your ROI from SEO efforts.
This is why hiring agencies or SEO professionals to conduct recurring or one-time SEO audits can affect your SEO budget in the long run.
Types of SEO Website Audit
Here are some common types of SEO audit and their benefits:
1. Content Audit
Content audit refers to analyzing the organic performance of articles, landing pages, and service/product pages. This helps you identify what pages need content updates, lack freshness, etc.
By optimizing existing pages (underperforming), you can quickly boost your search rankings and traffic.
Here’s a content audit report listing low-performing pages:
2. Technical Audit
Technical audit deals with making your website free from technical SEO issues such as broken links, orphan pages, redirection errors, indexing issues, etc.
Technical SEO optimization is necessary for every website because it helps search bots crawl and index your important pages faster.
Technical audits are awesome — you’ve got to make sure you have the house in order before you build anything else on top. But make sure you’ve got a team lined up who knows your website well enough to be able to make any meaningful changes to it. Without that, a technical audit is just a cool report and not much more.
– Jesse Gramenz, SEO Specialist and Content Manager
3. Link Analysis
Link analysis includes the strength and health of your website’s backlink profile. This includes identifying backlinks from low-quality and spam sites which may affect the overall brand reputation.
Here’s one example of analyzing a link graph using Semrush:
4. Competitor Analysis
Analyzing the strength and weaknesses of your content competitors is essential to find:
- which keywords to target
- where to get backlinks from
- How to structure your content hub, & more.
This also helps compare your website with competitors to find where you stand in organic traffic, backlinks, ranking positions, and other SEO metrics.
How Long Does An SEO Audit Take?
Generally, the turnaround time for SEO audits is between 3 to 10 days. However, it may take longer for larger sites or complex website types.
Also, if the SEO team is responsible for executing all the suggestions and changes on the site, it may take up to 2 to 4 weeks.
SEO audit turnaround time depends on the following:
- Website size (number of pages) and complexity
- Number of existing site issues
- Available resources and skill sets of the SEO professional
How Often Should You Do An SEO Audit?
Irrespective of the size of your website, you should conduct SEO audits at least every 3 months. This helps identify existing issues, underperforming pages, the authority of link profiles, and content gaps.
Also, some websites require more frequent SEO and site audit for one of the following reasons:
- Website migration or redesign
- Sudden traffic drop due to Google updates
- When site traffic is declining over the last six months
- Outdated content
- Change in product or service offerings
- Losing important keyword rankings from competitors
Are SEO Audits Worth It?
One popular quote by Peter Drucker is, “You can’t improve what you don’t measure.” This is also true for analyzing a website to improve SEO performance.
The success of SEO depends on a lot of areas that need regular audits to measure performance.
SEO auditing provides valuable insights about existing challenges with your website and possible solutions by priority so you can start with tasks that will bring maximum improvement in organic traffic and rankings.
But, without knowing current website issues that are holding your pages back from ranking higher, you will never be able to improve SEO performance and ranking of keywords with high business value.
This is why SEO and content auditing are essential for websites of every size.
Ready to improve your SEO performance? Book your free consultation for SEO auditing services.
Pazeviews Editorial Team is a team of professionals with expertise in Content Writing, Content Marketing, SEO, and more. Learn more about our editorial process to ensure the quality and accuracy of the content published on our website.